What Is Local SEO?
If your business depends on serving customers in your geographic area, local SEO is critical to your success. With more and more people staying connected to the Internet wherever they go, the opportunity to reach local customers with a strong online presence is greater than ever before. Around 50 percent of search queries made on mobile devices today are local in nature, and that percentage is expected to increase dramatically in the coming years. Local SEO is designed to make your website easy to find whenever someone searches for a product or service related to your business.
How Does Local SEO Work?
Local SEO focuses on optimising local ranking factors to help ensure that your website is featured prominently on the search engine’s results page. It starts by making sure that your business name, address and phone number, or NAP, are instantly available to anyone searching for your product or service. Some of the ways this is accomplished is by generating references to your site from off-site locations, including social media, local business listings and regional news outlets. Other local SEO strategies range from creating web pages that reference nearby communities to earning reviews on social media sites.
A key component of any local SEO campaign is ensuring that your website is featured in Internet business directories, listings and indexes. Every online reference to your business that includes your NAP and other identifying details can help raise your ranking on local searches. This strategy is particularly effective because indexes often contain interrelated citations and links that search engines look for to verify a site’s authenticity and relevance. Local SEO citation-building services take on this time-consuming task for you, leaving you free to focus on building your brand.
Your commercial website is a valuable resource when it comes to optimising your local presence online. From embedding a map that pinpoints your location to adding content related to specific communities within your geographic area, local SEO services helps increase your ranking in search result listings and attract customers to your door. Because customer reviews are a primary SEO ranking factor, it’s also a smart idea to include a place on your site where favourable opinions about your business are prominently featured.
Part of an Overall SEO Strategy
At a time when people increasingly rely on searches conducted on their mobile phones to find nearby products and services, local SEO helps your business stand out from competitors in your geographic area. Whether your commercial enterprise depends on local clientele or not, local optimisation is fast becoming an important component of any effective SEO strategy.
Today’s advanced search engines are programmed to factor in locality when calculating the order of listings in any search results page. In fact, studies have shown that websites that rank high in local listings typically rise to the top of the list in general search results as well. Local SEO not only makes it easier for customers to find you, but also enhances your visibility and reputation across the World Wide Web.